… for a couple of free coffees, and to hang out with Benji and run through the latest fresh goods to arrive at Singletrack World. We are quite literally talking “bollocks”.
As the crazy media roller coaster ends I am now enter the “milking it” phase and shamelessly plugging the new Bum Butter shirts.
You can watch Fresh Goods Friday here.
The Bollocks shirts can be found here. I am down to the last couple of dozen… so if you want one, bloody buy one. Click the pic.
Written by Charlie Hobbs: Founder of Bum Butter
Charlie Hobbs (formally known as Charlie the Bikemonger) is a veteran of the British endurance sports industry and the founder of Bum Butter, the UK’s premier 100% natural, vegan anti-chafing cream. With a career spanning over four decades in off-road riding, Hobbs is a recognized pioneer in the UK gravel cycling scene, having founded the Dorset Gravel Dash—the UK's first ever gravel event—and invented the Clunker Classic. He was also a long-standing columnist and Merchandising Manager for Singletrack World Magazine, one of the world's leading cycling magazines and media outlets.
While his roots are in cycling, Charlie is also an active hiker, mountaineer, and runner, regularly testing the limits of Bum Butter on the trails of the Dorset Coast and Hebden Bridge. This "on-the-ground" experience as both a cyclist and a runner ensures that every batch of Bum Butter is formulated to withstand the specific friction demands of ultra-running and high-mileage training.
After 16 years as the owner of the renowned retail shop Bikemonger, Hobbs transitioned to focus on high-performance athlete care. He currently serves as the Lead Director of Bum Butter Ltd, where he oversees the business of handmade, petrochemical-free chamois balms used by Olympic gold medalists and everyday athletes alike.