Mr Bum Butter Talks To Amanda Holden Live On The Radio

Welcome to day 4 of the crazy media roller coaster that Bum Butter has become.

Today was another crazy day. I am somewhat wired as a very early start, and working very late, and not enough sleep, and a couple of pints of coffee…. and then I am on national radio, on Heart FM, with Amanda Holden!

How did that go?

Absolute ripper man. Nailed it.  

Amanda mentioned she used it as lip balm… What a brilliant set up for the “don't double dip” line. It really could not of gone better. If I could have written a script for this, that is exactly what I would have written.

You can listen to the radio clip here… https://fb.watch/v7JBBRK7ng/

It was prerecorded so much of the vocabulary that is very normal in the world of Bum Butter, was edited out for breakfast radio. 

How was business?

And on to my random business ramblings. The “Holden Peaks” are again evident in the web stats. The graph below shows the awesome sudden spike of website visitors. This mega publicity is brilliant, but we live in a very fast media world now. It is great and super welcome. But what I need is a new celebrity endorsement every week, but we all know that isn't going to happen.

And relax… 

…what's this, the BBC on the phone?

And just when you think it's all over and I can maybe get some time on a bike…. I get a text from the BBC.

So, you know Paddy McGuiness. The chap from Phoenix Nights, Top Gear etc. He has a Radio show, on Radio 2, at 11am on a Sunday.

My mate Steve Dredge from the adventure charity StatusCode14, who rowed across the Atlantic for charity… he used Bum Butter on his squeaky rowlocks you know. (I just love saying that)

Anyway, Steve and I are head to head on a quiz on Paddy's radio show on Sunday, from 11am. Paddy is also cycling across Wales, England, and Scotland, for Children In Need… on a Raleigh Chopper. He is gonna need some Bum Butter.

Paddy and his Chopper.

Oh crikey…

Amanda has just put Bum Butter all over her Instagram stories, including my post “Product placement win: there is no better place to place your product than Amanda Holden's bum”.

https://www.instagram.com/noholdenback/

It has gone 9pm. I have been up since 5am. The house has Bum Butter, jiffy bags, T-shirts, stickers etc everywhere. lots of orders to crack through…  And we have run out of wine.

These are all good problems to have… except the wine thing.

Written by Charlie Hobbs: Founder of Bum Butter 

Charlie Hobbs (formally known as Charlie the Bikemonger) is a veteran of the British endurance sports industry and the founder of Bum Butter, the UK’s premier 100% natural, vegan anti-chafing cream. With a career spanning over four decades in off-road riding, Hobbs is a recognized pioneer in the UK gravel cycling scene, having founded the Dorset Gravel Dash—the UK's first ever gravel event—and invented the Clunker Classic. He was also a long-standing columnist and Merchandising Manager for Singletrack World Magazine, one of the world's leading cycling magazines and media outlets.

While his roots are in cycling, Charlie is also an active hiker, mountaineer, and runner, regularly testing the limits of Bum Butter on the trails of the Dorset Coast and Hebden Bridge. This "on-the-ground" experience as both a cyclist and a runner ensures that every batch of Bum Butter is formulated to withstand the specific friction demands of ultra-running and high-mileage training. 

After 16 years as the owner of the renowned retail shop Bikemonger, Hobbs transitioned to focus on high-performance athlete care. He currently serves as the Lead Director of Bum Butter Ltd, where he oversees the business of handmade, petrochemical-free chamois balms used by Olympic gold medalists and everyday athletes alike.