We have so many cool people using Bum Butter in such impressive feats of cycling and running.

First up, here is a picture of actress Michelle Bauer waving here buttered bum at Lance Armstrong at the 24 Hours In The Old Pueblo race in Arizona. (yes, this really happened).

Karen Darke won an Olympic Gold Medal.

Lee Cragie rides all over the world, and does a damned good job of it.

Young Ethan races DH and uses Bum Butter to prevent his pads rubbing. He approached me at a trade show, I was impressed, he had a race CV and had his trade show game on.

Kean... he races single speed in jeans, and only goes and bloody wins races.